$2.8M attributed in two quarters
A clinical skincare line with real dermatologists and no personality found its voice in the comments section.
- $2.8M
- social-attributed revenue
- 3.2x
- repeat purchase from social cohort
- 94K
- questions answered
- Analytics & Growth
- Content Production
- Paid Social
Services
The challenge
Bloom's founders were dermatologists who refused to overclaim, which made every post read like a leaflet. The category was loud, the brand was quiet, and the quiet was costing them.
The approach
We built the content around the one thing they had that competitors did not: doctors who would answer any question, on camera, in under sixty seconds. Comments became the editorial calendar. The attribution model tied every answered question to purchase behaviour over ninety days.
The outcome
$2.8M of revenue was attributed to social in two quarters, with the answer-format posts converting at three times the rate of product posts. Repeat purchase in the social cohort ran at 3.2x the site average.
Or book twenty minutes from the footer.
