Insights

Everything we have learned, written down.

PlaybooksThe first frame playbookEleven ways to earn the second second, ranked by how often they worked for us in 2025.21 Aug 2026 · 7 min
PlaybooksThe creator brief we actually sendOne page, four questions, no mood board. Here it is, with notes on why each line exists.30 Jul 2026 · 6 min
PlaybooksMeasuring social without lying to yourselfLast-click attribution is a story your dashboard tells to make you feel better. Here is the model we use instead.12 Jun 2026 · 9 min
PlaybooksHow a room tour became a front deskThe full production recipe from the Halcyon programme: one phone, one window, one link.2 May 2026 · 5 min
PlaybooksThe answer formatWhy a sixty-second answer to a real question outperforms every product post we have ever made.18 Mar 2026 · 6 min
TrendsThe end of the hookFeeds are getting slower on purpose. What that means for a format built entirely on the first second.4 Aug 2026 · 8 min
TrendsSearch is the new feedA third of under-25s open a social app to look something up. Your posts are now answers whether you wrote them that way or not.27 Jun 2026 · 6 min
TrendsThe comment section is the brandAudiences read the replies before the post. If your replies are a template, so are you.15 Apr 2026 · 5 min
TrendsCreative fatigue arrives faster than your calendarPaid creative used to last six weeks. On our accounts it now lasts nine days.20 Feb 2026 · 5 min
AnnouncementsLoudline opens in LisbonA second studio, a production crew of six, and a standing invitation to any brand that wants to shoot in the light.1 Sept 2026 · 2 min
AnnouncementsThe 2026 playbook is outForty pages, no filler, the numbers behind every format we ran last year. Free, in exchange for an email.14 Jan 2026 · 2 min
AnnouncementsWe are open-sourcing our measurement modelThe attribution model we use for every client, published as a spreadsheet and a written method.6 Nov 2025 · 3 min