6 Nov 2025 · 3 min read
We are open-sourcing our measurement model
The attribution model we use for every client, published as a spreadsheet and a written method.
Daniel Achebe's attribution model has been the backbone of Loudline reporting for three years. From this month it is public: the spreadsheet, the method, and the assumptions, in plain language.
We are publishing it because clients keep asking if it is real. It is. Now they can check.
The model, and a walkthrough, are linked from the Insights archive. Questions go to the usual address.