14 Jan 2026 · 2 min read
The 2026 playbook is out
Forty pages, no filler, the numbers behind every format we ran last year. Free, in exchange for an email.
Every January we write down what worked, what did not, and what we are betting on. This year's playbook covers 214 campaigns across six categories, with the hold-time and cost data attached.
It is free. Subscribe from the footer or the Results section and it lands in your inbox within the hour.