3.4x direct bookings from social
Eleven boutique hotels were paying booking platforms 18% on every stay. We turned Instagram into the front desk.
- 3.4x
- direct bookings, year on year
- 41%
- lower cost per booking
- 1.2M
- saves on room tours
- Paid Social
- Analytics & Growth
- Content Production
Services
The challenge
Halcyon's feed was beautiful and useless. Room photography got likes and sent every interested guest to a third-party platform. The group had no first-party data and no way to know which property a follower cared about.
The approach
Each hotel got its own weekly room tour, shot on a phone by the front-of-house team we trained. A booking link with a social-only rate sat in every tour. Paid retargeting followed anyone who watched past fifteen seconds, per property.
The outcome
Direct bookings from social grew 3.4x in twelve months and the group renegotiated its platform contracts on the back of it. The front-of-house content programme now produces 60% of all posts.
Or book twenty minutes from the footer.
