62% lift in brand search
A city e-scooter operator had a reputation problem and a rebrand. We used the rebrand to fix the reputation.
- 62%
- lift in branded search
- -48%
- negative sentiment, six months
- 310K
- app installs from social
- Content Production
- Creator & Community
- Analytics & Growth
Services
The challenge
Volt's scooters were on every corner and in every complaint thread. The new identity was ready but launching it into that sentiment would have been painting over damp.
The approach
The first three months of content never showed the new logo. It showed Volt fixing the things people hated: parking bays, a night-mode speed cap, a live map of where scooters were and were not allowed. The rebrand arrived as the last chapter of that story.
The outcome
Negative sentiment halved in six months. Branded search rose 62% and app installs from social passed 310,000. The parking-bay series is now a monthly format the operations team runs itself.
Or book twenty minutes from the footer.
